Specialising in influencing behavioural change to improve health outcomes. 
 
Scientist. Erstwhile clinician. Technophile. Communicator. Policy puzzler. Insatiably-curious questioner.
 
With ~25 years' healthcare experience, Vernon’s focus is to improve health outcomes for patients, health systems and society by applying creativity to healthcare. He leads the Medical and Scientific function of Havas Lynx, changing the way the world does healthcare communications for the better. Part of Havas, one of the largest world's largest communications groups, they help commercialise and accelerate the adoption of transformative health tech and innovative new medicines globally.
 
Additionally, Vernon is a long-standing mentor on NHS England’s Clinical Entrepreneur Programme, faculty member of the UK’s first medical school innovation teaching programme at Imperial and Barts and The London School of Medicine & Dentistry medical schools and regular contributor to UCL’s Global Business School for Health on the MBA and MSc courses. He’s also a social entrepreneur and cofounder of the ‘Health and Happiness Lab’, redesigning better tools to measure subjective wellbeing and what matters most for people with chronic illness as well as applying systems thinking to improve healthcare.